Archive for the ‘Uncategorized’ Category
Mastering Search Engine Optimization
Over the last month I have discussed mastering search engine optimization with many of our members of this online real estate network as well as clients of R & D Art. In those
conversations, it always seems to end with me telling them that to master SEO it is not all about the meta keywords that are in your site. Actually, that might be the weakest link to mastering SEO and getting the search engines to recognize you. With that said, I think the biggest problem is that people think they need to master Google and forget about Alexa, Yahoo, and Bing. Regardless what my personal feelings are on the search engines, I still have to pay homage to them.
If you notice, I have linked to several keywords in my first paragraph. However, only one of those keywords is something that I really key on for our real estate based site to show up in. That is: real estate network. Over and over, when we blog, we want to make sure that we are keying on this phrase. With that said, it is not certain that phrase that will drive readers to our site. We make sure that our articles are packed with keyword enriched content. I have said it many times before and I will say it again; CONTENT IS KING. No matter where you go on the net, anyone that knows anything about SEO will tell you this. Great content will win every time.
One of the things that I see that people do is have a very short post on their site or even worse, a recipe, and they hope that it pushes them up because they wrote a blog. Unfortunately, writing a recipe on a real estate site really is not going to carry much weight with the search engines. People might think you are more down to earth and come looking for more recipes, but frankly, the search engines won’t. It is the same with many topics that do not pertain to your main topic. The great thing about the main blog for PREP is that we can discuss SEO, SERP, blogs, social media, social media marketing, financing, the housing industry, and a world of other topics and still be point on. The great thing with a Realtor® is that they can discuss local events, neighborhoods, dining, schools, shopping, and much more and still be right on target. However, if your blog is about USDA or FHA, home staging, or home inspections, appraisals or home repair, then most readers are going to want the articles to be about that. They do not want to sort through all the fluff to get to the meat.
Here is one thing that I also see that people have a tendency to do; they write on a level that not many can understand. So many times I have had to tell bloggers to “dumb it down”. For those that do not understand that, it just means that you are probably writing on a college or doctoral level. I do not really know many people that understand that. The key element in this is to write on a secondary or grade school level. It means leave the 6 syllable words at home. With that said, don’t sacrifice your article for the sake of this procedure.
I would have to say the next thing that I see in bloggers that ask me why their sites are not showing up at the top of search engines has to be the lack of consistency. In the last month I have talk to two different bloggers in reference to this fact. One had 8 articles published and the other had 6. Both wondered why they could not be found on the first 3 pages in the search engines. Well, frankly, if I were only writing 8 articles over a 6 month period, I would not be found either. Blogging is not something that you can do just when you feel like it and magically appear. You have to work at it. And by working at it, I am not referring to 20 hours a week. However, being able to sit down and post 5 or 7 post during your downtime and have them automatically publish is a great
feature. Not many platforms can supply that fact. But, even if you do not have that opportunity, 2 to 5 hours a week can still net you the front page of keyword searches where as neglect cannot.
Another thing that I notice that people have a knack for forgetting about has to be linking. Rich wrote an article about linking the other day and in it he talked about linking to some of your older articles. If you have not read that post, I recommend that you do. I have caught myself forgetting to use links in post, so it happens and I can understand that. However, if we want to get pushed up in the search engines, we need to link like crazy and I am not just talking about in our articles on this site. We do it to all of our sites. Use links to your other sites through your signature and then you can make sure that you have it covered all the time.
Now, this is where most people stop when it comes to SEO. PREP does not. This is where the power of Wordpress extends to help push your SEO even further. This real estate network has a feature that allows for you to send trackbacks to other links that you have used in your post. This is a great way to get internal links built for your site, or maybe external links built using another site you own. Regardless, it takes linking to another level.
The last thing that I will talk about is the added feature of the All In One SEO Pack. For those of you that do not understand what this provides, let me state it like this. The All In One SEO pack gives you the added ability to optimize pages, post, and your site individually. Here are some features:
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Advanced Canonical URLs
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Fine tune Page Navigational Links
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Built-in API so other plugins/themes can access and extend functionality
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ONLY plugin to provide SEO Integration for WP e-Commerce sites
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Nonce Security
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Support for CMS-style Wordpress installations
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Automatically optimizes your titles for search engines
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Generates META tags automatically
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Avoids the typical duplicate content found on Wordpress blogs
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For beginners, you don’t even have to look at the options, it works out-of-the-box. Just install.
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For advanced users, you can fine-tune everything
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You can override any title and set any META description and any META keywords you want.
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Backward-Compatibility with many other plugins, like Auto Meta, Ultimate Tag Warrior and others.
In closing, mastering SEO is not something that will happen over night. I have seen Black hat tricks and grey hat tricks in SEO and I have seen both cost site owners their place in search engines when they are caught. In the long run, it is so much better to just do it the right way.
Positive Real Estate Professionals (PREP) can help you achieve the recognition you and your business deserve through our highly versatile and search engine optimized member websites, lead capture, and visitor friendly layout. If you are a professional who works in the real estate industry or one of the related fields that service the needs of the real estate industry then this real estate network can be just what you need to take your business to the next level. If you have questions or would like to join CLICK HERE.

Mastering Search Engine Optimization is a post from: Positive Real Estate Professionals All rights reserved. ©
©2010 Positive Real Estate Professionals. All Rights Reserved.
.Retweet this postDancing, Dancing, Dancing
With obesity such a major topic of concern for parents, children, healthcare workers, and numerous other parties, it is no wonder that alternative forms of exercise are being actively explored. From the Play 60 movement that encourages kids to be active for at least sixty minutes a day to water aerobics for expectant mothers there has been an obvious shift towards a healthier lifestyle. As a web developer it is easy to allow myself to become sedentary. However, I live in a college town where there are all types of activities available to help me get the exercise I need.
Though I may not be Fred Astaire, I enjoy dancing. For me, dance is not only an expressive outlet, it is a wonderful form of exercise. I like the fact that dance combines artistic expression with an aerobic type exercise. With the music component thrown in, dance seems less like traditional exercise and more like fun! Of course I make sure to wear thick socks and comfortable shoes because the last thing I want is for my fun to become painful. From salsa to jazzercise, if you are looking for a fun, alternative way to exercise let me recommend taking a dance class.
Real Fashion, Real People
To say that I am a slave to fashion would actually be pretty comedic to many people who know me. This does not mean that I do not like nice clothes and quality materials. What it means is that I have my own fashion sense. While I am a fan of t-shirts and short, when the occasion calls for it I am happy to don a nice wool suit and fashionable dress shirt. I appreciate the versatility in my fashion.
I don’t subscribe to GQ or Details version of what they try to tell everyone fashion means. For me, fashion is very personal, not formulaic. I am a fan of expressing one’s personality through fashion. I think the new Ed Hardy line by Christian Audigier fits my personality. I appreciate the graphic design element and the use of color in the prints. The image to the right is one example that I appreciate. It is very reminiscent of a Santana album cover (and I love that.)
Just because some fashion magazine or television commercial tells you something looks good or is in style, it does not necessarily mean its true. Be yourself in what you do. Being a sheep just means that others are making decisions for you. Isn’t it better to make decisions for yourself?
What is the meaning of a Friend?
Many people come and go in our lives, but few have a lasting impact. Most of the ones that do, we tend to call friends. A true friend is a person that does things without asking. Today is my birthday for all of you that do not know. I am never one that ask for presents or birthday cards, but I am always overjoyed when I receive them.You expect these things come from family members, but it is always a surprise when you receive something from a friend that is clear across the country.
Today, this present arrived in a box from a company called Elegant Creations. The send of the gift was Lori Palermo of Fairway Real Estate. She is a client of Positive Real Estate Professionals as well as R & D Art. But, moreover, she is someone that I will always call FRIEND. Thanks for the gift basket, Lori.
Thracian Cliffs: Not just a great place for Golf
The Thracian Cliffs offer more than just a great place to play golf. They have some of the best luxury property bulgaria has to offer.As much fun as the Gary player course can be, having a home that backs up to the spectacular views might actually be the better bonus. If you are in the market, then you need to check out this golf property today. .
Internet Business Requires Internet Presence (reblogged)
As an Internet business, Positive Real Estate Professionals understands the need for an Internet presence. For the most part, that is a given when you run a Real Estate network such as ours. The great thing is that our members understand the importance of this. However, this post is not about the people that are members here nor is it about our network. It is about the people that do not understand that to build your business on the Internet, you first have to build an Internet presence. Before I take that any further, let me state this; Internet presence is not achieved by playing games on the computer all day and waiting for a potential client to locate you.
Chiquita the Chihuahua saves Rosie from becoming a Cougar Snack
When I first heard about this story, I thought people were making it up. After I did some research, I have become a believer that it is not the size of the dog in the fight, but yet the size of the “Bark” that wins the battle. If you have not seen this touching story, then please take the time to watch it.
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Voting on People’s RIGHTS just ain’t RIGHT.
Voting on people’s rights just ain’t right. You would think that America learned it’s lesson on picking an choosing who had what rights. However, that does not seem to be the case today as homosexual men and women fight for the “right” to get married. Personally, I do not need a piece of paper to tell me or anyone around me that I love the one I am with. I do not need to wear a ring to signify my endless love to that person either. I only need them to know that I am there. With that said, many people do not feel that way so they want to be able to “legally” wear that ring or to be able to hang that certificate on the wall in a great frame.
For many years, Americans thought that a woman’s place was six steps behind her husband and she never was to voice her opinion. Personally, I know some men that needed to have the same thing done to them. Since that time, we have had many great women grace us. I just wonder what we missed in the past. It just goes to show you the ignorance of some men. With this being the case for all the women, it appalls me that some women thought that it was right to ban “gay marriage”. You should be appalled as you know what your gender had to endure over the years. If you don’t then maybe you need to sit down and talk to your mother, grandmother, or even great grandmother and hear what your gender had to overcome.
Between the years of 1955 and 1968, the African-American Civil Rights movement transpired. If it were not for people like Rosa Parks and Martin Luther King, Jr., we would not have the opportunity to witness a great man like Barack Obama sitting in the White House today. Rosa refused to be ushered to the back of the bus, Martin had a dream, and Barack finally got to realize his dream. Not only is he riding in the front of the bus, he is driving it. The “BUS” is our country for you who cannot figure that out. Once again, the white man thought that he was the only one that mattered and others were not meant to be seen or heard. With that said, I am once again appalled at a race that knows what it is like to be persecuted and treated unfairly; a race that had no rights when they really should have had every right. Your race should be able to recognize a similar struggle for equality and essentially get it.
Now, today we stand here once again; a country divided over equality. Come to America, the land of the free, the home of the Brave, where straight men and women have the right to marry and divorce at the drop of a hat, but homosexual men and women have to just live together because we are “playa haters”. This my friends should be the new slogan for American.
I leave you with this thought. What will you do when the day comes that something you want so bad is put to a vote and is not allowed because of your sexuality, race, or religion? HMMMM, sounds like discrimination to me.






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