The Mortgage and More Blog

Archive for the ‘marketing’ Category

Marketing properties with a listings blog just became easy. Imagine walking into a listings presentation appointment armed with the ability to have your client’s property reach the top of the search engines quickly. The great thing is, there are no black hat tricks used to accomplish this. Another great thing is, you do not have to log out of one site and into another to post to this additional blog. Everything is done on the same platform and is almost seamless.

One of the things with Postlets and VFlyers is that they require more room that what is typically on a page. To make sure that we have enough room for this to set up properly, we just remove the sidebars all together. Therefore, the property is front and center and is getting all of the attention that it requires. Also, once a property is listed in PREP, it does not take long for it to climb to the top of the search engines.

Now, before many of you ask why “categories” or “tags” cannot accomplish this, let me explain this; neither of these are indexed by the search engines. If they were, the bots would crash any network once they started to crawl them. So, having the additional blog gains the ability to have ALL the listings found in a search in one spot. It also allows for ALL the listings to be ‘index, follow’ and this is huge as it will increase your SEO.

As with any additional blog add on, there is a one time charge of $100. Once that fee is paid, it will take a couple of hours to be setup. If you have questions, please call us at 865-951-0522 or email me.

Positive Real Estate Professionals (PREP) can help you achieve the recognition you and your business deserve through our highly versatile and search engine optimized member websites, lead capture, and visitor friendly layout. If you are a professional who works in the real estate industry or one of the related fields that service the needs of the real estate industry then this real estate network can be just what you need to take your business to the next level. If you have questions or would like to join CLICK HERE.

Marketing Properties With A Listings Blog is a post from: Positive Real Estate Professionals All rights reserved. ©

©2010 Positive Real Estate Professionals. All Rights Reserved.

Blogging is NOT the future of real estate; it is the NOW. Before someone thinks that I mean that blogging is the only thing that you should focus on, that is far from the truth. With that said, if you are not blogging, then you are missing out on the success that millions are enjoying. Is it hard work? Well, yes. Anything that brings proven results requires us to work at it. If it did not require work, we could charge $150 a month for our online real estate network as opposed to the $150 a year and people would still flock to us.

Since I started blogging in 2007, I noticed that I was able to reach more potential consumers than I could through normal means. Print adds were not working, not to mention how expensive they were. Leads just seemed to never pan out when we bought them. However, all that seemed to change when I started growing as a blogger. The reason was not that I became a great blogger; rather I was able to put my message in front of a larger audience at one time.

Blogging can change the way that you communicate with your potential consumers. Having the ability to reach more than 350,000,000 people with the click of one button has to be appealing to even the skeptic. There is no print add out there that could deliver a tenth of that number that I am aware of. Think of it this way. Major companies are setting up social media departments just for this very purpose. If it works for them, then it can work for you.

Positive Real Estate Professionals (PREP) can help you achieve the recognition you and your business deserve through our highly versatile and search engine optimized member websites, lead capture, and visitor friendly layout. If you are a professional who works in the real estate industry or one of the related fields that service the needs of the real estate industry then this real estate network can be just what you need to take your business to the next level. If you have questions or would like to join CLICK HERE.

Blogging is NOT the Future of Real Estate is a post from: Positive Real Estate Professionals

For those of you that do not know, my days and evenings are spent marketing Positive Real Estate Professionals. I love what I do and I do it well. I get to talk to all different types of people on a daily basis. Some are bright and cheerful and some are all about doom and gloom. Having them all over the spectrum is what makes my job so fun. With that said, the most common thing that I hear daily is “I have not done any business since ‘Fill In The Blank’ .” My question in response to their statement is simple; “What have you do to generate business?” The answers that I receive are just as all over the spectrum as the people that I deal with. It is this particular question that I want to break down and look at in today’s article.

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Over the last several months I have been pushing the fact that you need to “Brand your blog”. When I started up R & D Art, this was something that I originally did with my very first customer, Fred Chamberlin. However, his blog did not scream Oregon and did not scream Fred Chamberlin. However, that fact has now changed and whether you are look at Eugene Loan Guy or FHA Loans Oregon or No Money Down OR – WA – CA or even FHA/USDA/VA and Conventional Mortgage Loan News, you get the same thing when it comes to layout. Believe me, there aint anyone out the that has this look to their blog and that in itself speaks worlds to the branding of Fred Chamberlin, your Eugene loan guy.

The thing that I was forgetting about while I was out doing this for my customers was that I had not even branded myself. To take it a step further, I had create a faux pas. I had two very different blogs with 2 very different reads yet 2 very similar names. The first blog that I had was called The Mortgage & More Blog. This blog was hosted on a real estate network similar to Positive Real Estate Professionals called ActiveRain. Soon I realized that I should not be depending on making my Internet presence existent by using the one site and I wanted to branch out. In branching out, I decide to keep the name but use a different variation to that name. The thing was, the difference in the name did not seperate the difference in what I was writing and the sites did not match at all.

At the beginning of this year, I decided to start segmenting the two very different blogs. As of yesterday, the A/R blog is no longer know as The Mortgage and More Blog. This was the first step in making a seperation of the blogs and a seperatation of the branding. If you see the header below, you will understand that the first blog in question is no longer based on the mortgage industry . For that, I have decide to change the name and with the help of Fred Chamberlin, we came up with the new name, Today’s PREP = Tomorrow’s Sales.

Now, with that out there, this site will now be the one and only The Mortgage and More Blog and will be branded just as that. The mortgage part of the site is easy to figure out. The more portion of it is a little more vast as the site will entail movies, travel, Real Estate Industry related articles, and much more. I do not want it to seem like it will be a catch all blog, but it will have various topics, with most of them pertaining to the financial, marketing, and SEO.

Hope to see you around these parts more often.

Do you use your email signature to it’s fullest potential? If this question seems strange to you, then you really need to stay tuned to this post. Over my 20+ years in the working industry, I have always look for the smarter simpler way to do things. When it comes to promoting my websites, I can not think of an easier thing to use in promoting those sites than emails. The bottom line is that you send and receive emails daily, so why not kill two birds with 1 stone?

First off, for those of you that are still wondering how you might do this, it is very simple. All you have to do is set it up in your “signature” and let the rest work for you. It will look similar to the one that is on the right side of this article. Now, you might be asking how this is free promotion. Well, that is the neat part of this whole thing. Whether you realize it or not, your emails are typically read. Some of them are even forwarded. That very profess might happen over and over again. The bottom line to it is that there is a multitude of people that will have the chance to see that very signature.

Having all of those people reading your emails is a great thing. Now, imagine tapping into that resource and having those same people visiting your website. All of this can easily be achieved just from using the power of your email to it’s fullest potential. So, let’s visit that question one more time. Do you use your email signature to it’s fullest potential