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Archive for the ‘keywords’ Category

Keyword stuffing is the practice of creating ‘blog posts’ or ‘pages’ and literally stuffing it full with as many keywords as possible. A common tactic is to place excessive keywords in the meta SEO of a post or page, behind the images or videos, or repeating them ad nauseum in the body of a post. Stuffing can occur by using either keywords that directly relate or do not relate to the material. Though many individuals and webmasters still practice keyword stuffing, its effectiveness has been reduced because most search engines have dramatically lessened the overall weight given to keywords.

Whether done intentionally or unintentionally, keyword stuffing is considered a ‘black hat’ tactic. In the past keywords were the main things that informed a search engine what a site, page, and/or post was all about. With the changing in algorithms through the years this is no longer the case. In fact many modern search engine algorithms have functions that are designed to discover keyword stuffing as a practice by a website. Penalties for keyword detection are varied, but the most severe I have been informed of is a website being dropped to the bottom of all Google SERPs for six months.

In addition to the possible penalties that may be imposed by the search engines, keyword stuffing can easily be detected by your site’s visitors. If you use your website for business, I would venture to say that it would look less than professional to have the same words or phrases repeated on one of your pages. Keyword stuffing can also make a page virtually unreadable or seem like nonsense to a site visitor. Unintelligible pages, hidden text, and other deceptive practices also cannot say a lot positive about any profession where ethics is important.

In a nutshell, search engines no longer weigh keywords as they once did. Keyword stuffing is less than professional. There are more effective and ethical ways to achieve great SEO and SERPs.

Keyword Stuffing, Just Say No! is a post from: Positive Real Estate Professionals All rights reserved. ©

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While a thorough report with detailed info or the best written property description can go a long way towards giving the reader a sense of what you are describing, an image can definitely drive it home. If you are a Realtor®, home stager, interior designer, home inspector, home appraiser, or any of the numerous professions that use photos in their job you should be able to easily understand the impact photos can have. I always encourage people to use images (please make sure you either own the photos or have obtained the necessary permission to use them) in their posts.

Because of the impact that photos can have on an individual post and an entire blog, I wanted to talk about photoblogging. Photoblogging is aready quite popular. From humorous sites like LOL Cats to the serious sites like National Geographic these photoblogs play an integral part in the overall impact the sites have; in the case of LOL Cats, the photoblog is the site.

In addition to using photos or having a photoblog on your main website to help enhance its look and message, a photoblog can definitely help to enhance your SEO. Photos are searchable and indexable by the search engine spiders. There are numerous ways to help the search engines read and index your images. Remember a search engine spider cannot discern the content of a photo. The spiders use the information you provide for the purpose of indexing. Click the image to the right for a visual explanation and to see a larger version of the image. The most widely used photo descriptions come from the image title. The title, whether it is ‘1234 Main Street – Front View’ or ‘JP8546,’ is what is used to index your photo. If you want your photo to be accurately indexed be sure you name it something that is descriptive of the image. Additionally if you want it to return in say a Google Images search also use a description that is likely searched by web surfers. Another option is to use the caption feature to both title and provide an accurate description of your image. A caption shows up immediately under the image in your post. Because some people don’t like how captions appear, many people use the standard title option and the description field to give a brief description of the image. Be aware that anything you place in the description field is visible to your site’s visitors when they hover over the image. Also do not be under the mistaken impression that this is an opportunity to ‘keyword stuff’ your photos. Putting a bunch of keywords in the description field looks bad to visitors who hover over your image. This practice is also considered a ‘black hat’ tactic that will be uncovered by the search engines’ algorithms and may result in a harsh penalty by them. Click the following link for more information:

Google, Indexing, SEO, and Love…Lotta Luv

Search engines love photos. Web surfers love photos. Whether you decide to set up a completely separate photoblog to highlight your ‘before and after photos,’ your listings, your local area, etc. or you simply use images in your posts, take the opportunity to maximize the SEO benefit of your pictures.

Positive Real Estate Professionals (PREP) can help you achieve the recognition you and your business deserve through our highly versatile and search engine optimized member websites, lead capture, and visitor friendly layout. If you are a professional who works in the real estate industry or one of the related fields that service the needs of the real estate industry then this real estate network can be just what you need to take your business to the next level. If you have questions or would like to join CLICK HERE.

Say It With Pictures – Photoblogs is a post from: Positive Real Estate Professionals