Archive for the ‘Business Plan’ Category

Zillow announced this week that they had acquired listing syndication platform Postlets.

A visit to the Postlets website shows that it is now listed as a Zillow company. I am seeing this as another step in Zillow becoming the major real estate force nationwide. They have already become more searched than all other real estate sites.

Zillow, from my view, started their rise to fame in the real estate market by offering free evaluations as to what someone’s home was worth, most often in the early days, a long way from reality. But with more and more information coming into the platform those discrepancies have gotten smaller over time. What this addition will do is add more funneling to the Zillow platform.

Many Realtors® are using the Postlets for posting ads on platforms like CraigsList and BackPage. By doing this in the future, I can see Zillow getting more advertising revenue as the platform funnels more into Zillow. I could be a bit paranoid about this, but that is where I see this acquisition going.

I am offering to the Realtors® I deal with another way of posting to CraigsList, BackPage, Zillow, Trulia and other platforms with single property websites. This program uses a lot of the same sources, but keeps the referrals closer to the posting Realtor®.

If you are a Realtor® in Oregon, Washington or California, I would be happy to show you the program. I think it is the best platform around and lets the Realtor® keep control of the business.

Contact me today either through my e-mail or at 541-743-2966 for a demonstration of the future of online listings.

If you , you are not alone. In fact Twitter is probably the fastest growing social media that has ever hit the World Wide Web.  The term social media still holds some of the negative stereotypes associated with that term. But thanks to Twitter much of that negative image is beginning to diminish; think about the flow of information during the recent populist uprisings in Iran earlier this year that came via Twitter Here are some statistics from Business Insider that were released almost a month ago at Twitter’s developers conference.

• Twitter has 105,779,710 Registered Users – Just how many people do you think see that billboard, park bench, or phone book add that you PAY top dollar for?
• Twitter is adding 300,00 Registered Users A Day – Approximately the entire population of Albany, New York (Source: U.S. Census Bureau)
• Twitter gets 180,000,000 Unique Visitors – Some perspective, Brazil, the 5th most populated country in the world, has an estimated population of 192,000,000 (Source: Brazilian Official Population Clock)
• Apps are important because 75% of traffic is outside Twitter.com – PREP recently added TweetMeme alongside TwitMe to the available integrations to further the ease of use of Twitter by members
• Twitter receives 3,000,000,000 (BILLION) requests a day (Roughly the number of Tweets read per day) – This is roughly the same number Google receives per day (Source: Search Engine Land, Feb. 23, 2010)

WOW! These numbers may seem incomprehensible because they are so large; the upside to that…because they are so large, there is room for everyone at the ‘Twitter Table’. It would be very short sighted to view Twitter as people only talking about ‘…just washed the car’ or some other type of status update. Twitter is now a megaphone to what is going on in your community or around the world! Though Facebook still commands the spotlight in the social media arena, Twitter is the rising star that will continue to draw that spotlight to itself.

Again I ask: You Tweet, Who Knew?!? So dust off that Twitter account you created months ago and get to Tweeting. It is time for you and your business to shine.

Positive Real Estate Professionals (PREP) can help you achieve the recognition you and your business deserve through our highly versatile and search engine optimized member websites, lead capture, and visitor friendly layout. If you are a professional who works in the real estate industry or one of the related fields that service the needs of the real estate industry then this real estate network can be just what you need to take your business to the next level. If you have questions or would like to join CLICK HERE.

YOU Tweet, Who Knew?!? is a post from: Positive Real Estate Professionals All rights reserved. ©

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