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Over my years of blogging, one of the things that I see people fail the most at is commenting. Whether it is responding to comments on their own blogs or commenting on others’ blogs, they fail. It may seem like it is a painstaking task to do either, yet if people really knew how much it impacted their blogsite, I wonder if they would change their ways. Before we go much deeper in this subject, I have to admit that I was one of the “comment slackers” myself. I used to think that as long as I wrote posts on a daily basis, that was good enough. Well, I am here to tell you that commenting really does matter. So, without further delay, let’s dive in and see what the lack of commenting does to our blogs.

Why should I comment on your blog? You never take the time to acknowledge the comment.

This might be one of the single worst things that a blogger can do. Totally ignoring comments that are left on your site can kill a blog. First off, you typically will piss off the person that took the time to read your blog and then write a response to your article. Secondly, you are loosing out on the search engines that see these comments as being new content. That fact alone makes this a cardinal sin. Eventually the commenter will quit reading your articles because they see how much they DO NOT mean to you. In a nutshell, if you have someone that takes the time to comment on an article that you took the time to write, show them respect and appreciation by responding to their comment.

Why should I comment on your blog? You never comment on mine.

Reciprocal commenting is basically one of the golden rules of blogging. If you want to see your comments increase, then interact with the people that comment on your articles. Take the time to visit their site and read an article or two. Make a comment and create an interaction. You might actually be surprised what it can do for you. You really never know what commenter might be your next client or referral source. If you are not willing to open dialogue with them now, what is going to make them think that you will open dialogue with them when it comes to business?

What good does commenting do for my site?

Believe it or not, I had a potential client ask me this very question. The first thing that I have to stress is that commenting encourages interaction. When you run a blog that is directed and designed to help you generate leads and/or business, then interaction is key. If you do not have it, you can not gain clients. Commenting can have an impact to your SEO as well as to your site’s ranking. What? Commenting can affect my rankings? Believe it or not, the answer is yes. I have watched a website/blogsite lose their Alexa ranking over a three month period for the very fact that they quit commenting. Now, they have decided to start commenting again and all of a sudden, their rankings are back on the rise. Imagine that, the lack of commenting coinciding with a declining ranking. Who would have thunk it?

In closing, how can commenting help you and your blogsite? If that is still the question, then you might want to start reading this article again. Ultimately, you control your destiny when it comes to commenting. Engage your readers and the comments will come. Respond to their comments as well as visiting their blogs and they will stick with you. Ultimately, they will help drive your site’s rankings to another level and that is what will eventually help your SEO rankings.

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Commenting Impacts Your Blogsite is a post from: Positive Real Estate Professionals