The Mortgage and More Blog

Over the last several months I have been pushing the fact that you need to “Brand your blog”. When I started up R & D Art, this was something that I originally did with my very first customer, Fred Chamberlin. However, his blog did not scream Oregon and did not scream Fred Chamberlin. However, that fact has now changed and whether you are look at Eugene Loan Guy or FHA Loans Oregon or No Money Down OR – WA – CA or even FHA/USDA/VA and Conventional Mortgage Loan News, you get the same thing when it comes to layout. Believe me, there aint anyone out the that has this look to their blog and that in itself speaks worlds to the branding of Fred Chamberlin, your Eugene loan guy.

The thing that I was forgetting about while I was out doing this for my customers was that I had not even branded myself. To take it a step further, I had create a faux pas. I had two very different blogs with 2 very different reads yet 2 very similar names. The first blog that I had was called The Mortgage & More Blog. This blog was hosted on a real estate network similar to Positive Real Estate Professionals called ActiveRain. Soon I realized that I should not be depending on making my Internet presence existent by using the one site and I wanted to branch out. In branching out, I decide to keep the name but use a different variation to that name. The thing was, the difference in the name did not seperate the difference in what I was writing and the sites did not match at all.

At the beginning of this year, I decided to start segmenting the two very different blogs. As of yesterday, the A/R blog is no longer know as The Mortgage and More Blog. This was the first step in making a seperation of the blogs and a seperatation of the branding. If you see the header below, you will understand that the first blog in question is no longer based on the mortgage industry . For that, I have decide to change the name and with the help of Fred Chamberlin, we came up with the new name, Today’s PREP = Tomorrow’s Sales.

Now, with that out there, this site will now be the one and only The Mortgage and More Blog and will be branded just as that. The mortgage part of the site is easy to figure out. The more portion of it is a little more vast as the site will entail movies, travel, Real Estate Industry related articles, and much more. I do not want it to seem like it will be a catch all blog, but it will have various topics, with most of them pertaining to the financial, marketing, and SEO.

Hope to see you around these parts more often.

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